What shapes our work
Why we exist
Why we exist
Why we exist
Before V Populi existed, we worked within systems many organisations still rely on, where decisions were shaped by incomplete signals and external influence.
V Populi was created to be an independent partner. Free from commissions or incentives, and focused on helping organisations make decisions grounded in real experience, trust and clarity.
From this work, Loop emerged as our approach to continuous, independent listening.
Our purpose
Why we exist
Why we exist
V Populi was founded on a simple belief: people deserve to be heard, and organisations make better decisions when they listen with intention.
We chose a different path. One that combines rigorous analysis with a deep understanding of real experience.
Our purpose is to remain independent by design, trusted by choice and inclusive by action.
Individual or organisation, we will always be in your corner.
Meet Andrei
Why we exist
Meet Andrei
My career has taken me through global organisations including Bloomberg, S&P Global and Thomson Reuters, where I learnt that real insight rarely lives in spreadsheets alone.
I founded V Populi to create a space where people can speak openly, and where organisations receive advice that is truly independent and grounded in real experience.
Personally, this is the impact I want V Populi to have across the wellbeing landscape.
Why organisations work with us
We partner with employers who want clarity, trust and better decisions.
Our approach is grounded in careful listening, independent analysis and practical guidance that reflects real pressures and supports confident action.
Listening to people everywhere
We listen to people across organisations and beyond.
By gathering real experiences from diverse backgrounds, we build independent insight that helps employers understand what truly matters and respond with relevance and care.