Privacy Policy
Effective Date: 6th January 2025
Introduction
V Populi Ltd ("we," "our," or "us") respects your privacy and is committed to protecting it through this privacy policy. This policy explains how we collect, use, share, and protect your personal information when you visit our website www.vpopuli.com (the “Website”).
This policy applies to users from all regions, including but not limited to Europe (GDPR), California (CCPA), Canada (PIPEDA), and Brazil (LGPD). If regional-specific rights apply to you, they are detailed below.
By using our Website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Website.
1. Information We Collect
We collect information to operate and improve our services. This information falls into two categories:
a. Personal Information
We may collect the following personal information when you interact with our Website:
- Name, email address, and mailing address
- Payment information (if applicable)
- Account information (username, password)
- Any information you voluntarily provide in forms or correspondence
b. Non-Personal Information
We collect non-personal information such as:
- IP address and device information
- Browser type and version
- Geographic location
- Pages visited and duration
2. Legal Basis for Data Processing (For EU/EEA Users)
Under the General Data Protection Regulation (GDPR), we process personal data based on one of the following legal bases:
- Consent: When you provide explicit consent (e.g., subscribing to newsletters).
- Contractual Necessity: To provide services or fulfill a contract.
- Legitimate Interests: For business improvement and marketing (while balancing your rights).
- Legal Obligation: When required by law.
3. How We Use Your Information
We use your information for the following purposes:
- To provide, personalize, and improve our services
- To communicate with you (e.g., service updates, marketing with your consent)
- To process transactions (if applicable)
- To maintain security and detect fraud
- To comply with legal requirements
4. Cookie Consent and Management
We use cookies and similar technologies to improve your experience on www.vpopuli.com and ensure compliance with relevant regulations.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us recognize you and customize your experience. We use cookies for various purposes, including:
- Essential Cookies: Necessary for website functionality (e.g., logging in).
- Analytics Cookies: Help us analyze usage and improve our Website.
- Marketing Cookies: Personalize ads based on your browsing history.
Managing Your Cookie Preferences
When you first visit www.vpopuli.com, you will see a cookie banner asking for your consent to use non-essential cookies. You have the right to manage or withdraw your consent at any time.
If you wish to opt out of non-essential cookies or withdraw consent for personalized marketing, please contact us at contact@vpopuli.com.
5. How We Share Your Information
We do not sell your personal information. However, we may share it under the following circumstances:
a. Service Providers
We share your data with trusted third-party service providers (e.g., cloud storage, payment processors) to facilitate our services.
b. Legal Compliance
We may disclose information when required to comply with legal obligations or protect our rights.
c. Business Transfers
In case of a merger, acquisition, or sale, your data may be transferred to the new entity.
d. With Your Consent
When you explicitly agree to share your information.
6. Your Rights by Region
Depending on your location, you have specific rights regarding your personal information:
European Economic Area (GDPR)
- Right to access, rectify, or erase your personal data
- Right to restrict or object to data processing
- Right to data portability
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
California Residents (CCPA)
- Right to know what personal information is collected, sold, or shared
- Right to request deletion of your data
- Right to opt out of the sale of personal information
- Right to non-discrimination for exercising your privacy rights
Brazil Residents (LGPD)
Residents of Brazil have the right to confirm the existence of data processing, access their personal data, correct or delete it, and revoke consent for data processing at any time.
Canada Residents (PIPEDA)
If you are a resident of Canada, you have the right to access and correct your personal information, and to challenge our compliance with PIPEDA.
To exercise these rights, please contact us at contact@vpopuli.com.
7. Data Retention and Security
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, and destruction. However, no system is 100% secure.
8. International Data Transfers
If you are located outside the United Kingdom, your information may be transferred to and processed in the United Kingdom or other countries where our service providers operate. We ensure that such transfers comply with applicable data protection laws.
9. Children’s Privacy
Our Website is not intended for children under the age of 13 (or 16 in certain regions, per GDPR). We do not knowingly collect data from children. If we become aware that we have done so, we will take steps to delete it.
10. Third-Party Links
Our Website may contain links to external websites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies.
11. Changes to This Privacy Policy
We may update this privacy policy from time to time. Changes will be posted on this page with the updated date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions, wish to exercise your rights, or opt out of specific data processing activities, please contact us at:
V Populi Ltd
86-90 Paul Street
London, EC2A 4NE
Email: contact@vpopuli.com
V Populi Ltd.
86-90 Paul Street, London, EC2A 4NE, United Kingdom