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V Populi
Home
Solutions
  • Loop
  • Benefits Audit
  • Market Insights
Community
About us
Contact us
More
  • Home
  • Solutions
    • Loop
    • Benefits Audit
    • Market Insights
  • Community
  • About us
  • Contact us
  • Home
  • Solutions
    • Loop
    • Benefits Audit
    • Market Insights
  • Community
  • About us
  • Contact us

Market Insights

Independent insight to guide smarter investment

Speak with a Specialist

Market Insights give you a clear, evidence led view of provider performance and employee experience, helping you benchmark confidently and make informed decisions.

Insight that stay with you.

Insight that reflects real experience

Insight that reflects real experience

Insight that reflects real experience

Market Insights brings together lived employee experience and provider performance to reveal what people value, what works well and where attention is needed.

Built from real signals across the organisations we support, it helps leaders understand change across the benefits and wellbeing landscape with confidence.


Built together. Trusted over time.

Insight that reflects real experience

Insight that reflects real experience

Through Loop, we work with our partners to build a confidential and independent insight base that grows through shared experience.

Current and past Loop partners receive an annual Market Insights Report as part of their ongoing contribution to a more transparent ecosystem.

Smarter renewals. Stronger partnerships.

What you receive

Market Insights brings together provider performance themes, cross market experience patterns and early shifts in colleague expectations to highlight where support can be strengthened. It surfaces emerging workplace pressures and needs, alongside changes in how benefits are understood and used, giving organisations a clear, evidence led view of what is happening across the wider benefits and wellbeing landscape.

People Insights

Vendor Performance Insights

Vendor Performance Insights

This report provides clarity on


  • What people value in their benefits and wellbeing support
  • How expectations differ across demographics and work environments
  • Where gaps exist between intention and experience
  • How culture influences trust, engagement and belonging
  • Where small changes can build stronger connection and satisfaction

Vendor Performance Insights

Vendor Performance Insights

Vendor Performance Insights

This report enables organisations to


  • Understand how providers perform from the employee perspective
  • Support renewal and partnership decisions with authentic experience data
  • Strengthen accountability and encourage consistent service quality
  • Identify avoidable friction across platforms, processes and support channels
  • Build partnerships that deliver meaningful value to people


Market Insights is available exclusively to Loop partners.

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